The initial apprehension about reduced attendance at the new site has been proven wrong. Since year 2009, the fair has been held in its new location at Milan Mela near Science City on E.M. This practice causes a lower footfall on the corresponding day in the book fair. Saraswati is the Goddess of Learning, and hence many Hindu households observe the day by worshiping books on that day and not touching books for any other purpose. The fair typically overlaps with the Hindu festival of Saraswati Puja.
Even though there is usually an extended holiday in Calcutta during the period of 23 January ( Subhas Chandra Bose's birthday) to 26 January ( Republic Day of India), the fair is held at the beginning of February to overlap with the payday of most Kolkatans. It was to be around a week-long event but popular demand forced authorities to extend the duration. The 44th International Kolkata Book fair 2020 started on 29 January 2020 and ended on 9 February 2020. Even though the country now has several large bookshops like Landmark, Starmark, Crossword Bookstores, and The Oxford Bookstore, in addition to the book shop district of College Street, the tradition persists and Calcutta Book Fair is growing every year. The book fair was started to meet the growing public demand for books, and a relative lack of bookshops. The book fair was started on a small scale in 1976 by the Kolkata Publishers and Booksellers Guild. 'Guild House' is the office of 'The Publishers & Booksellers Guild', Kolkata.
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